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The History of Military Cigarettes and Packages’ Labeling

Starting in 1989, the labeling on cigarette packages with the intent of policy promotion was gradually replaced. Today, cigarette packages are only labeled with the warning that “excessive smoking is harmful to health,” contrasting with the uniqueness of labels 40 years earlier in the era that conformed to advocating the government’s national policies. For example:
Special Furong cigarettes (1950) were labeled, “Fight against communists and Soviet Union; Increase production and serve your country!”
Kang-Loh cigarettes (1959) were labeled, “Let us build Taiwan and revive China!”
Gems cigars (1961) were labeled, “Act with benevolence and righteousness; Ensure loyalty with wisdom!”
President's cigarettes (1961) were labeled, “Follow the Three Principles of the People to restore our Mainland, and for your health, please smoke moderately!”
Yushan cigarettes (1961) were labeled, “Let us build Taiwan and restore the Mainland!”
“93” cigarettes (1963) were labeled, “Be loyal to the leader, Re-claim the Mainland, Eliminate the Communists and Rescue our people!” 
“814” red label cigarettes (commissioned by the Air Force, which began production in 1964) were labeled, “Happy Dragon Boat Festival!”
Gentleman’s cigars, small size (1967), repeated the label, “Let us build Taiwan and revive China!” 

In the 1950s, the Republic of China was constantly facing severe challenges to its survival. When the Chinese Communist Party invaded Yijiangshan Island in January 1955, most stationed forces perished in the defence of the land. The remaining force retreated from Dachen archipelago. On August 23, 1958, the famous August 23rd Artillery Battle was fought on the front lines in Kinmen, with armed forces engaged in fierce sea and air combat. It was not until the 1960s that the situation in the Taiwan Strait gradually eased and entered a long period of standoff.

Amid smoking guns and bombs, military cigarettes were the soldiers’ favorite pastime. It was the one thing that they could rely on to relieve their stress. On the Mainland, the military had the tradition of making their own cigarettes, but in Taiwan, only the Air Force kept that custom by holding on to the 814 ROCAF Tobacco Plant in Hsinchu, while other branches of the armed forces commissioned production to the Taiwan Tobacco and Wine Monopoly Bureau. Simply because of the sheer size of the army, their commissioned production of cigarettes was the largest share, up to almost 930 thousand cartons.